Sam Herbst

Sam is a recovering workaholic who has suffered through several identity crises since quitting her full-time job as a magazine editor and journalist to venture out into the world of freelance writing, editing and digital marketing. Her passion for children and all things motherhood gave birth to the idea of an honest and authentic parenting podcast that would (hopefully) provide a safe haven for parents to be 100% okay with not being okay. We’re all just doing our best, right?

 Who lives in Sam’s house?

Sam lives in Joburg East with her husband, Ray (who’s amazing and definitely not an asshole) and their toddler son, the very handsome and precocious Elijah (who is friendly almost to a fault). FeeBee’s there too, the adopted ginger-tabby cat who always knew she would end up at the Herbsts one day.


Charlene Armstrong

A veritable hive of activity, Charlene does not sit still (or keep quiet) for a second. Her impassioned energy and ‘lus vir die lewe’ initially fed into her experience as a manager and staff trainer in the corporate world but, soon after becoming a mom herself, Charlene became motivated to teach, guide, support and train new parents and childcare professionals. As a qualified baby massage therapist and manager of Littlies Nanny Agency – all in addition to her regular hustle – she has a finger in many pies, though most of these roles have one thing in common: Empowering parents and caregivers to fill their homes with the necessary love and support needed to future-proof their homes and optimise their children’s development  

Who lives in Charlene’s house?

Charlene lives in Joburg West with her hilarious husband, Rhett (who’s also, not an asshole). Also in the wings is the couple’s firstborn sasshole, almost-three-year-old Joshua (AKA JDawg) – who’s bossy, 200% loveable and looks just like his mom – and their last born baba, Jesse-Lynn (AKA Little Red), who looks nothing like her mom and fulfils the cliché of growing up way too fast in every single way.